3rd Party Site

I choose Otel.com because it proposes the Hyatt hotel, this third party site is simple and clear.

I think it reflects the Hyatt hotel but may be it’s not enough luxury to book this type of hotels.

The hotel image can be share on this website because the site style is simple, there is not too much colours and customers can book easily. Photos are present and so, you can see the hotel atmosphere. It’s complete and you can also read some comments about customer’s ideas.

Hotel Ice Kube

I think that the Kube hotel's idea is good to use the second life success in order to present their hotel with an original side.

In fact, wherever you click, you have some music and animations with virtual people. It's really imaginative, modern, and funny. The marketing for this hotel wants to focus on young workers, and they did it very well !

You can visit the web site on http://www.kubehotel.com/kubehotel.html.

Concerning the 3rd Party :

First of all, most of the hotels appear on different 3rd party websites and not only on the Official Website. You can have an access to a good rate for the same service and also at the same date. 3rd party websites can be for example websites like Expedia, VirtualTourist, Hotels.com, etc...

* Expedia :

If you find a better rate on another website than Expedia, They refund the total invoice of your booking.

Now, regarding Best Rate Guarantee :

For this exercise, I have chosen to take the example of Starwood Hotels & Resorts. Indeed, as you can see, this chain suggests to its guests the possibility to obtain a reward of 2000 points or 10% in supplement on the lower price we find in other websites / channels compared to the official website.