Palazzo Versace, AustraliaI think it’s a good thing that Versace and fashion brands launch hotels. It could bring a new wave on the hospitality industry if it’s done with professionals. Before to want to build new hotels, some brands had already started to sell some “home trends” in their shop in a first time and with specialized shops later like Armani Casa, Zara Home…
Versace represents the Italian “savoir faire”, the luxury and every time the last trends, so, this is logic that they try to do business like their competitors. Moreover, Versace is already focused on private jets, cruises and yachts, so, they have the different knowledge in relationship around customer service. With this project, Versace will enter in the luxury brand hotel like “Bulgari jewellery” in Milan or still “Armani hotels” and “Zegna hotel”.
Versace represents the Italian “savoir faire”, the luxury and every time the last trends, so, this is logic that they try to do business like their competitors. Moreover, Versace is already focused on private jets, cruises and yachts, so, they have the different knowledge in relationship around customer service. With this project, Versace will enter in the luxury brand hotel like “Bulgari jewellery” in Milan or still “Armani hotels” and “Zegna hotel”.


